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Released November 2019

Franchising your Business – The Keys to Success, is targeted at (prospective) franchisors. It provides useful information on how to avoid unforeseen pitfalls when operating a franchise business.

This book is a source of knowledge on how to determine if a business can be franchised. It contains guidelines on how to be a successful franchisor, covering diverse aspects such as the characteristics of a good franchisor, the responsibilities of a franchisor, what a franchisor can expect from his/her franchisees, and how to determine if franchising is a good way to grow a business.

This book reveals the two sides of the coin in franchising. In addition to focusing on the benefits of franchising, the book also covers the drawbacks of franchising a business. The exercises, activities and case studies enable independent reflections and learning.

Reviews:

Having read a large volume of business books over the years on a wide range of subjects it was refreshing to read Lens new book on “Franchising Your Business – The Keys to Success”. It is what it says on the cover, an easily understandable and straightforward but in-depth overview of the key steps to ensuring success when considering franchising your business. Anyone either contemplating the journey or already on the early stages should put reading this book and completing the exercises at the top of their to do list.

David Nelson

It’s a delight to read this follow-on book to Len’s earlier book, Buying a Franchise – The Keys to Success, which was aimed at (prospective) franchisees. This latest book, Franchising your Business – The Keys to Success, is targeted at (prospective) franchisors. Together, both books provide useful information on how to avoid unforeseen pitfalls when operating a franchise business.

The latest book is a source of knowledge on how to determine if a business can be franchised. It contains guidelines on how to be a successful franchisor, covering diverse aspects such as the characteristics of a good franchisor, the responsibilities of a franchisor, what a franchisor can expect from his/her franchisees, and how to determine if franchising is a good way to grow a business.

This book reveals the two sides of the coin in franchising. In addition to focusing on the benefits of franchising, the book also covers the drawbacks of franchising a business.

By providing the history of franchising and how the franchise sector has grown over the years, this book shows that exploiting franchise opportunities can be worthwhile.

The exercises, activities and case studies enable independent reflections and learning.

This is another great book from Len; an additional indication of his passion for franchising. It is a useful text for franchise education.

Lola Doda

I would recommend anybody who is thinking of franchising their business to read this book before doing so.

We have franchised our business a few years ago but I still found Len’s book to be very informative and I thoroughly enjoyed it. I really like the exercises at the end of the chapters, I wish I would have had them to do when we started the process of franchising.

Len’s book is very easy to read and without any jargon. Well done.

Alan Spaven (Spavens Franchise Ltd)